What is the difference between HEX, RGB en CMYK?
If you have any content under your belt, you know that you can define colors in HEX, RGB or CMYK. Is there a difference between those 3 color encodings?
Effective positioning on sustainability
In this blog, we take a closer look at sustainable positioning. About what it is and how to apply it to your own business.
How do you become less dependent on a marketing agency?
This blog is about how to become less dependent on the whims and whims and planning of a marketing agency without losing quality.
How a big question mark led to the future of marketing
We needed to work smarter in this changing world. The big question was: how do we change with it? What is the future of advertising?
How to create authentic, consistent content with templates
You have an SME and want to have a consistent online presence, with strong content that attracts customers. This blog explains how to use templates tactically.
Professional content creation of agency quality
"We just do something now," sighs Rob, owner of a company in food. The quality and consistency Rob watches for is easier to ensure with a tool than with handiwork from different people all the time.
What is good advertising?
You want to advertise, but are far from satisfied with what you are getting back from your agency or marketer so far. This blog will give you 5 things to look out for when letting others do your advertising.
How do you choose your identity colors?
A very important and regularly underestimated pillar is color. But how do you start and what should you consider?
Successful marketing starts with positioning
Your goal is to make your business as successful as possible. You want your ideal customer to see your brand as the solution to his or her problem.
Checklist: 10 elements that make your company recognized
How do you get more customers? That's the challenge of every business.