The story behind the Smart Content Creator

Born from our many years of experience with advertisers

With our team of specialists you are back in control of your own marketing materials 


Co-founders Erik van de Kleut and Marieke de Koning had already earned their spurs in the world of advertising when they started De Reclamefabriek together 10 years ago. Marieke likes to help clients solve communication issues, and Erik has a passion for devising and developing tools that make advertising projects better, faster and cheaper. By listening to customers, the idea for the Smart Content Creator was born. Every day we see how frustrating it can be for advertisers to always have to turn to an expensive advertising agency, studio or designer. And lose a lot of time and money trying to stay in control of campaigns. It doesn’t have to be that way. With our team of specialists, we give creativity and control back to the advertiser.

Meggy Willemse

Account director

Nicole Kunst

Project manager & Onboarding

Mathijs Oggel


Marieke de Koning

Managing partner

Erik van de Kleut

Managing partner

Jaap Rozema

Graphic designer

Jeroen Eversdijk


Martijn Vreeken